Your home page is more like a general data hub. It should introduce visitors to your brand. Your home page will link to various brand-related pages, including you're about us, your services, your testimonials, and your contact information.
Your landing page is notably focused on one message– transforming the visitor. Most landing pages do not have links because the goal is to reduce all abstractions that may lead the visitor elsewhere. Your landing page should coax the visitor towards conversion.
Here's the difference:
Different Names for Landing Pages:
There are a ton of various synonyms for the landing page. Here are the most noted: free offer page, gift page, lander, lead capture page, lead magnet page, opt-in page, splash page, and squeeze page.
No matter what you call it, all landing pages must have three things in common:
- Be a single page.
- Have a single purpose (conversion, information).
- Have a clearly presented call to action.
Different Types Of Landing Page:
We believe that they are only three different types of landing pages. They are:
Sign-Up Landing Pages:
Signup landing pages are created to capture sales leads. In this type of landing page, the visitor completes a form to sign up for a product or service.
The most convincing signup landing pages include the following:
- Visual element
- simple headline
- Main content
- Sign-up form
- Call to action button
- Social proof
Click-Through Landing Page:
Click-through landing pages are optimized to make a sale as the next step. This type of landing page is all about heating up the lead, and getting them to click through to another page.
Unlike signup landing pages, you won’t see a form on a click-through landing page. You will, however, see a call-to-action button or link that guides the visitor on the next step to take.
Reference Landing Page:
Reference landing pages are designed to attract visitors from search engines and tutor them. This type of landing page can be a self-contained, single page website for small firms. It can also be a group of single pages within a larger site.
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